Nielsen has launched a new tool to better monitor the ongoing streaming wars. Say hello to the Media Distributor Gauge, which will break down total cross-platform viewership across media companies.
The Media Distributor Gauge is a spin-off of sorts from Nielsen’s monthly The Gauge report. But whereas The Gauge breaks down total streaming by platform, the Media Distributor Gauge breaks things down based on each media company.
For example, according to the Media Distributor Gauge, The Walt Disney Company was most-watched in April, claiming 11.5% of total TV viewing time across Disney+, Hulu and ABC. However, the most-watched individual platform for April was YouTube, which secured 9.6%