Nielsen
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Football, Scripted Dramas and Trump Inauguration Boost TV Viewing in January
Streaming accounted for 42.6% of viewership for the month, while broadcast and cable’s shares were 22.5% and 24.4%, respectively, according to Nielsen
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Paramount, Nielsen Set New Ratings Measurement Partnership After 4-Month Standoff
The multiyear agreement resumes reporting of Paramount Global’s linear and streaming content
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YouTube Reaches 12.7% TV Viewership Among Black Audiences
Nielsen says Black Americans account for 46 hours and 13 minutes of TV viewing per week, compared to the overall U.S. population’s 34 hours and 57 minutes
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Disney Claims Largest Share of TV Viewing for Fourth Consecutive Month in December 2024
Nielsen’s Media Distributor Gauge saw YouTube, Netflix and Amazon capture their company-best shares
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Nielsen’s New Ratings Method Approved by Media Rating Council
The firm’s Big Data + Panel measurement includes ratings from cable, satellite set-top boxes and smart TVs across 45 million households and 75 million devices
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YouTube Hits Record Share of TV Usage in December With 11.1%
Holiday football games were five out of the six most-watched telecasts during the month, per Nielsen’s The Gauge report
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Paramount Renews Ratings Measurement Partnership With VideoAmp as Standoff With Nielsen Continues
The Paramount-Nielsen contract expired Oct. 1
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Nielsen Pulls Paramount Data From Advertiser Analysis Tool as Contract Dispute Drags On
The firm calls the move a “necessary step to safeguard the investments” of paying partners
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Disney Bests YouTube With 11.1% Share of Total TV Viewing in November
YouTube, which set a new platform best of 10.8%, trails the entertainment giant by just 0.3 share points
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TV Viewing Hits 9-Month High in November as Streaming Nabs Record 41.6% Share
The increase was primarily attributed to sports, the presidential election and live streaming, according to Nielsen
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Nielsen’s Gracenote Names Bill Michels as Chief Product Officer | Exclusive
The firm provides metadata for over 40 million titles in more than 260 streaming catalogues
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Disney Extends Lead Over YouTube in Total TV Usage in Nielsen’s Gauge Rankings for October
The entertainment giant finished the month with a share of 11.7%, boosted by increased viewership thanks to sports and ABC’s “World News Tonight”
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Kansas City Chiefs, World Series and TV Dramas Boost Broadcast to Highest Usage Share Since January
Broadcast grew 7% month-over-month in October to finish with a total TV usage share of 24%
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Nielsen CEO Says Paramount Is Demanding ‘Nearly 50%’ Price Reduction in Contract Dispute
“We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client,” Karthik Rao told clients in a memo
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‘The Lincoln Lawyer’ Season 3 Tops Nielsen’s Streaming List With 1.6 Billion Minutes Viewed
Netflix also dominated the second and third spots thanks to “Love Is Blind” and “Outer Banks”
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