Nielsen
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Nielsen Pulls Paramount Data From Advertiser Analysis Tool as Contract Dispute Drags On
The firm calls the move a “necessary step to safeguard the investments” of paying partners
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Disney Bests YouTube With 11.1% Share of Total TV Viewing in November
YouTube, which set a new platform best of 10.8%, trails the entertainment giant by just 0.3 share points
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TV Viewing Hits 9-Month High in November as Streaming Nabs Record 41.6% Share
The increase was primarily attributed to sports, the presidential election and live streaming, according to Nielsen
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Nielsen’s Gracenote Names Bill Michels as Chief Product Officer | Exclusive
The firm provides metadata for over 40 million titles in more than 260 streaming catalogues
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Disney Extends Lead Over YouTube in Total TV Usage in Nielsen’s Gauge Rankings for October
The entertainment giant finished the month with a share of 11.7%, boosted by increased viewership thanks to sports and ABC’s “World News Tonight”
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Kansas City Chiefs, World Series and TV Dramas Boost Broadcast to Highest Usage Share Since January
Broadcast grew 7% month-over-month in October to finish with a total TV usage share of 24%
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Nielsen CEO Says Paramount Is Demanding ‘Nearly 50%’ Price Reduction in Contract Dispute
“We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client,” Karthik Rao told clients in a memo
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‘The Lincoln Lawyer’ Season 3 Tops Nielsen’s Streaming List With 1.6 Billion Minutes Viewed
Netflix also dominated the second and third spots thanks to “Love Is Blind” and “Outer Banks”
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‘Monsters: The Lyle and Erik Menendez Story’ Surpasses 2 Billion Viewing Minutes in 2nd Week Atop Nielsen Streaming Charts
The Disney+ debut of “Inside Out 2” scored 1.8 billion viewing minutes
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Available to WrapPRO members
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Disney Reclaims Top Spot on Nielsen Media Distributor Gauge for September as Football Heats Up
ESPN saw a 101% uptick in viewing, boosting Disney to a 17% increase from August
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Will Paramount Drop Nielsen? TV Networks Demand Better Metrics, but Legacy Ties Make It Tough | Analysis
The dispute signals a potential sea change as networks struggle with Nielsen’s dominance during the transition to streaming
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NFL Boosts Streaming to Score 41% September Viewership Share
Prime Video saw a 12% bump in viewership during the month to a platform best of 3.6%, driven largely by “Thursday Night Football,” according to Nielsen
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Available to WrapPRO members
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Walz-Vance Debate Ratings Drop Among Hurricane Helene-Impacted States, Hispanic Viewers | Exclusive
Nielsen figures saw a slight uptick among swing states, with audiences in Wisconsin up 13% when compared to the Biden-Trump debate
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Paramount’s TV Ratings Partnership With Nielsen Expires Over Costs Dispute
The split comes just hours before the 2024 vice presidential debate on CBS
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‘Rings of Power’ Season 2 Debuts at No. 2 on Nielsen Streaming Charts With Over 1 Billion Minutes Viewed
“Prison Break” continued its reign as the most-watched show for the fourth consecutive week
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