Nielsen
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YouTube Leads TV Viewing for 4th Consecutive Month With 12.5% Share in May
But Warner Bros. Discovery and Fox had the month’s largest gains thanks to the NBA Playoffs, NASCAR and Tubi’s growth, according to Nielsen
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Ratings
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Summer Ratings Preview: Streaming Goes Up as Kids and Family Programming Soars, Nielsen Exec Says
Plus, NBA Finals see a boost for Game 4 and “Wheel of Fortune” is the only syndicated game show this season to grow
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Inside The Ratings
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Led by YouTube, Streaming Eclipses Cable and Broadcast for First Time With 44.8% of TV Viewing
Nielson’s Gauge report for May finds the category’s share has grown 71% in the past four years
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TV
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‘Andor’ Finale Boosts Viewership to Lead Nielsen Streaming Charts With 931 Million Viewing Minutes
“The Secret Lives of Mormon Wives” debuted its second season to 680 million viewing minutes
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TV
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US Interest in Soccer Expected to Grow 62% With 2026 FIFA World Cup, Nielsen Says
The fanbase for the WNBA has also grown 31% in just two years, per the measurement company’s 2025 global sports report
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Netflix, Disney+, Prime Video Claim 92% of Streaming Sports Programming
The three streamers, along with Apple TV+ and Paramount+, saw TV, movie and sports programming grow 5% in the second quarter of 2025, with the latter category up 7.8%, per Nielsen’s Gracenote
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YouTube Climbs to Record 12.4% Share of TV Viewing in April
Disney held onto the second place spot with a share of 10.7%, boosted by sports and the month’s most-watched streaming title, “Grey’s Anatomy”
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Prime Video’s ‘Reacher’ Leads Nielsen’s Most-Streamed Programs in March With 6.6 Billion Viewing Minutes
For the first time in the measurement firm’s monthly Gauge reports, its top 10 most-watched streaming titles were distributed by seven different platforms
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‘Reacher’ Tops Nielsen Streaming Charts for 2nd Time With 1.5 Billion Viewing Minutes
Netflix’s “Running Point” debuted as the week’s No. 4 most-watched streaming show
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TV
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YouTube Pulls Ahead of Disney With 11.6% Share of February TV Viewing
Time spent watching the Alphabet-owned video platform on TV is up 53% from the same period two years ago, according to Nielsen
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Super Bowl Bolsters Streaming to 43.5% Share of TV Viewing in February
Feb. 9 was the second most-watch watched day of TV in the history of Nielsen’s monthly Gauge reports
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Disney Extends Lead Over YouTube in January With 12% Share of TV Viewing
The boost was driven by the College Football Playoffs, which drove an 84% monthly increase in ESPN viewership, according to Nielsen
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Football, Scripted Dramas and Trump Inauguration Boost TV Viewing in January
Streaming accounted for 42.6% of viewership for the month, while broadcast and cable’s shares were 22.5% and 24.4%, respectively, according to Nielsen
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Paramount, Nielsen Set New Ratings Measurement Partnership After 4-Month Standoff
The multiyear agreement resumes reporting of Paramount Global’s linear and streaming content
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YouTube Reaches 12.7% TV Viewership Among Black Audiences
Nielsen says Black Americans account for 46 hours and 13 minutes of TV viewing per week, compared to the overall U.S. population’s 34 hours and 57 minutes