Sony and Columbia Pictures have moved the release of “It Ends With Us,” the upcoming romantic drama starring Blake Lively and Justin Baldoni, from June 21 to Aug. 9. It is the second time that the adaptation of Colleen Hoover’s novel has received a release date change, as it was previously set to open on Feb. 9 ahead of Valentine’s Day.
The film tells the story of Lily Bloom (Lively), a woman who overcomes a traumatic childhood to embark on a new life in Boston and chase a lifelong dream of opening her own business. A chance meeting with charming neurosurgeon Ryle Kincaid (Baldoni) sparks an intense connection; but as the two fall deeply in love, Lily begins to see sides of Ryle that remind her of her parents’ relationship. When Lily’s first love, Atlas Corrigan (Brandon Sklenar), suddenly reenters her life, her relationship with Ryle is upended, and Lily realizes she must learn to rely on her own strength to make an impossible choice for her future.
“It Ends With Us” will have its own lane in the theatrical market in its new late summer slot, as the other wide releases coming Aug. 9 include Lionsgate’s adaptation of the video game “Borderlands” and Neon’s psychological horror film “Cuckoo.”
In addition to starring alongside Lively, Baldoni is directing from a screenplay by writer-producer Christy Hall. Brandon Sklenar, Jenny Slate and Hasan Minhaj costar in the film, which is produced by Sony and Wayfarer Studios with Hall, Alex Saks and Jamey Heath. Lively, Hoover, Andrea Ajemian, Steve Sarowitz and Andrew Calof are executive producers.
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