YouTube Surpasses Netflix as Top Video Choice for U.S. Teens, New Survey Finds
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37% of teenagers say they spend the majority of their time watching content on YouTube
YouTube has surpassed Netflix as the preferred video streaming site for U.S. teens, according to a new survey from Piper Jaffray released on Tuesday morning.
The investment firm found 37% of teenagers spend the majority of their streaming time on YouTube, compared to 35% for Netflix — marking the first time YouTube had topped the entertainment giant. More than 9,500 people participated in the biannual “Taking Stock with Teens” survey, with the average age being nearly 16-years-old.
This comes after Netflix enjoyed a 37% to 32% advantage on YouTube in the spring, the last time Piper Jaffray surveyed teens.
YouTube’s surge had more to do with its wide-range of content, rather than any Netflix shortcomings, PJ analysts Michael Olson and Yung Kim said in a note to clients.