YouTube is doubling down on its investment in original content.
The video site said Sunday that it is expanding with roughly 60 new original channels from the United States, France, the United Kingdom and Germany. New partners include Vice, Grantland, Adam Carolla and Sarah Silverman. The programs will cover a wide array of topics including health, fashion, cooking and cars.
The announcement comes nearly a year after YouTube's parent company Google poured a reported $100 million into creating 100 original channels to try to attract traditional television audiences and advertisers. The company will invest $200 million in production and promotion as turns its attention beyond the domestic market, The New York Times reports.