While network ratings for Election Night declined significantly compared to 2020, YouTube was the go-to spot for live election news for millions of people.
Here are the key stats: Nearly 84 million hours of live election content was streamed on Tuesday, according to Streamcharts, a Ukraine-based streaming data company. And YouTube accounted for the vast majority of those hours, with 80.6%, or 60.7 million hours, of those hours being watched on the Google-owned streaming platform. (The U.S. accounted for most [72.3%] of those 84 million hours streamed overall.)
“Peak viewership for political streams on Election Day hit over 9.14 million viewers, with the average number of viewers throughout the day approaching 3.5