YouTube has pulled ahead of Disney in Nielsen’s Media Distributor Gauge for February, with a 2% increase to a record 11.6% share of time spent watching TV during the month.
The milestone marks the Alphabet-owned video platform’s best share of TV to date and the second time its topped Nielsen’s list since its launch in November 2023.
Time spent watching YouTube on TV is up 53% compared to the same month two years ago. The overall viewing bump has been driven by older audiences, with viewing from adults ages 65 and up increasing 96% year-over-year and nearly doubling in the last two years.