The turf war between the Wall Street Journal and New York Times, while not totally cold, seemed to have simmered down a bit in recent weeks — at least compared to the ping-pong tête-à-tête that followed WSJ’s "Greater New York" launch, which brought the crosstown rivalry to a boil.
But the battle heated back up this week, as the Times sent a cease-and-desist letter to the Journal over one of its ads, claiming the News Corp.-owned paper copied its "Not Just Wall Street. Every Street." marketing copy word-for-word.
The Journal responded with a letter of its own.