Game 1 on Wednesday resulted in a victory for both the Boston Red Sox and Fox.
The first game of the World Series earned an 8.6/14 national household rating/share and averaged 14.4 million viewers. It was up 13 percent in ratings and 18 percent in viewership over last year’s 7.6/12 and 12.2 million viewers. The advertiser-coveted 18-49 demographic saw a 17 percent jump.
Last year’s World Series — in its entirety — was the lowest in Fox’s broadcast history.
Also read: World Series Game 1 Generates 5 Million Facebook Interactions: Who Was Buzzing (Exclusive)
Boston led all markets with a 39.7/61, the highest mark for a Red Sox game since Game 7 of the 2008 ALCS. St. Louis had the second-highest rating, a 36.0/54.
Nielsen’s SocialGuide reported 793,000 tweets about the game. As TheWrap reported exclusively on Thursday, the game generated more than five million Facebook interactions.
Game 2 begins Thursday at 8:07 p.m. ET on Fox.