In honor of World Cat Day, cat foot brand Meow Mix is launching a new campaign today from ad agency FCB Chicago that puts a funky twist on the iconic Meow Mix jingle.
The company is going to be rolling out remixes of the jingle on various musical genres, with the first version aimed at cat-loving EDM fans. Ashworth produced the EDM track for the video, which features a unique take on a cat rave, and a country music version is due next.
Hollywood talent agency WME is involved, as its partner company Jingle Punks is the creative music agency that helped FCB produce the campaign by sourcing the talent and putting together music for the Meow Mix videos.
Also read: Rise of the Hollywood Cats: Inside Grumpy Cat and Lil BUB’s Big Deals
FCB worked with Jingle Punks, a creative music agency with a dynamic footprint in the brand space. Jingle Punks CEO Jared Gutstadt penned and produced the music with his in-house team. Jingle Punks also handled all video production for the viral music videos, with Brian Wahlund and Jesse Korwin from Jingle Punks spearheading the efforts.
The FCB campaign includes “Meow Mix” recordings and music videos by professional artists applying their talent via five different musical genres recordings including electronic dance music, country/adult contemporary, modern classical and more.
Consumers will get the chance to make their own cat music at Meow Mix’s mobile recording studios, which will soon be deployed. On Aug. 13, New Yorkers in Columbus Circle can join country music superstar Kellie Pickler to make their own ode to feline friends by recording the iconic jingle, which has been around for more than 30 years.
Also read: ‘Cats’ Movie May Happen, Andrew Lloyd Webber Says
It’s all for a good cause too, as Meow Mix will donate 100 meals to the Food Bank of New York for cats in need for every jingle recorded.
Jingle Punks is best known for their patented technology and network of musicians from across the globe. Led by Gutstadt and Dan Demole, their internal team has penned pop hits for artists across all genres and media formats, including for Chiddy Bang and Dierks Bentley.
The EDM track, as well as future releases, can be viewed here. Watch the video below.