Hollywood production company BermanBraun is partnering with MSNBC Digital to extend the Wonderwall online celebrity brand to politics.
The new site (the URL wasn’t specified in the announcement) will launch in late 2010, taking “the audience inside the Beltway to explore the lives of politicians as celebrities, giving politics the Wonderwall treatment,” a joint announcement reads. “It will leverage the same entertaining voice and innovative design as Wonderwall.”
A partnership between MSN and BermanBraun, Wonderwall launched in Feb. 2009, and has become one of the top celebrity online news destinations, reaching an average of 12.3 million unique visitors monthly in the U.S.
