“Moana” went pretty far for ABC, which was forced to make way (“make wayyy”) for Disney movies due to the coronavirus’ impact on television production.
Standouts during this free-for-all have been the 2016 Auli’i Cravalho-Dwayne Johnson animated movie and this week’s “Up,” which also aired on ABC thanks to the Walt Disney corporate umbrella. Among adults 18-49, which is the most important demographic for companies that advertise on broadcast television, “Moana” and “Up” tied CBS’ May airing of “Forrest Gump” for first place in TV ratings among these telecasts of prior theatrical releases.
Those three movies each generated a 0.7How Movies on TV Have Performed in Ratings During Coronavirus Shutdowns
With programming hard to come by, broadcast networks fill time by downsizing big-screen content
“Moana” went pretty far for ABC, which was forced to make way (“make wayyy”) for Disney movies due to the coronavirus’ impact on television production.
Standouts during this free-for-all have been the 2016 Auli’i Cravalho-Dwayne Johnson animated movie and this week’s “Up,” which also aired on ABC thanks to the Walt Disney corporate umbrella. Among adults 18-49, which is the most important demographic for companies that advertise on broadcast television, “Moana” and “Up” tied CBS’ May airing of “Forrest Gump” for first place in TV ratings among these telecasts of prior theatrical releases.
Those three movies each generated a 0.7