How ‘The Woman King’ Can Turn Strong $19 Million Launch Into a Long Box Office Run

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The Sony film had a better than expected debut but profitability depends on turning word-of-mouth (and a rare A+ CinemaScore) into ticket sales


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Along with its promising $19 million opening at the box office, Sony/eOne’s “The Woman King” achieved something that only a precious few films do every year: The Viola Davis historical action film earned an A+ from audiences polled by CinemaScore, winning over moviegoers the same way it won over critics with a 94% Rotten Tomatoes score.

There’s only one other film this year that has earned an A+ on CinemaScore, and that’s the year’s biggest box office hit, Paramount’s “Top Gun: Maverick.” The two films couldn’t be more different. One is a $50 million historical epic with Black women in all the lead roles, including Oscar winner Viola Davis in her first major action role.

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