Winter is here, both in the real world and in Westeros. And the final season of “Game of Thrones” is just a little over two months away now. But HBO has been relatively low key with its marketing so far, releasing only a smattering of footage — and no true trailer so far.
But that could all change this weekend, if the cable net opts to run an ad for “Game of Thrones” season 8 during the Super Bowl on Sunday. It’s not terribly common, however, for TV shows to advertise during the Super Bowl, unless it’s the network airing the game plugging its own shows.
That said, it was only a year ago that HBO shelled out for a spot during the Super Bowl for “Westworld,” and “Game of Thrones” several measures more popular than that sci-fi drama. So should you expect to finally get a real look at the concluding season of “Game of Thrones” Sunday evening?
Officially, and unofficially, we know about as much as Jon Snow does. Which is to say that we know nothing. HBO is keeping its plans, or lack of plans, for Super Bowl Sunday under wraps. Which means, in turn, that we can’t draw any conclusions about whether there’s going to be any “Game of Thrones” goodness in store for us during the Big Game.
But the fact that the marketing campaign for “Game of Thrones” season 8 really hasn’t even started yet, and the fact that HBO pushed “Westworld” during the Super Bowl last year, makes us think that we could finally get a proper trailer on Sunday. But we haven’t heard anything concrete either way. But if there was ever a moment to get the hype started in earnest, Sunday is about as good as it gets.
But we’re all going to have to wait until Sunday night to find out for sure. So that’s something to root for even if you don’t care who actually wins the game.