Why Sony Is Making a Big Bet on Theme Park Business Despite the Pandemic

The tourism industry may still be reeling from the coronavirus pandemic, but Sony Pictures is making a big bet on its recovery with plans for a rebranded water park in Thailand and a new push into theme parks and location-based entertainment based on hit films like “Ghostbusters” and “Men in Black.” Thailand’s tourism industry is still at a standstill as it the country waits to reopen its borders. But Jeffrey Godsick, Sony’s EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment, told TheWrap that the venture announced Tuesday is part of a larger, decade-long campaign to create theme-park attractions as Disney and Universal have done.