One thing that won’t be getting any slimmer following
As soon as the news broke Monday that Winfrey had bought 10 percent of the weight loss giant’s stock, shares doubled in value, then climbed another 30 percent in midday trading Tuesday.
“Oprah brings honesty, people trust her,” advertising expert and founder of Los Angeles-based The Brand Identity Center, Chad Kawalec, told TheWrap. “This is like Weight Watchers winning the lottery.”
While Weight Watchers has previously tapped celebrity spokeswomen including Duchess of York Sarah Ferguson, Academy Award winner Jennifer Hudson and singer-turned-fashion-tycoon, Jessica Simpson, Winfrey’s multi-million dollar investment is what makes this particular partnership extra sweet.