Facebook is losing ground, and it appears Mark Zuckerberg may face limited options even as he tries to guide the company into the metaverse.
Not only is the social giant facing a shrinkage in users and various short-term losses lately, but it remains uncertain if and when its shift to video content and its big bet on the metaverse will actually pay off.
Eighteen years since launching the social network, it seems like Facebook has finally peaked in growth. Not only have Facebook and Instagram been losing the market’s share of younger users to TikTok, but for the first time this quarter, the flagship app saw daily users decline and monthly users continue to stagnate globally.