Why Discovery+ Won’t be Hurt as Late Arrival to the Streaming Wars

Discovery is finally getting on the streaming train, rolling out its own all-in-one service early next year. Are they too late? The non-fiction programming powerhouse is a late comer to the high-stakes streaming after years of opting to dip its toe in the water rather with smaller, niche services like Food Network Kitchen. That’s largely because Discovery, which specializes in non-fiction and unscripted programming, had been much more immune to the erosion of the cable TV bundle. Discovery CEO David Zaslav has taken a more hardline stance against the over-saturation of streaming bundles. But the cable TV bundle, partially driven by the pandemic, has bled customers at a rapid clip.