Why AI Is the New Social Media

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Companionship is now the No. 1 use case for generative AI, filling a void Facebook could not


Mark Zuckerberg spentย the week on the witness standย concedingย an awkward truth: Meta is โ€œmore of a broad discovery and entertainment spaceโ€ these days, he said, with only 17% of Facebook and 7% of Instagram time spent with friendsโ€™ posts. In other words, the feeds that once let our social circles guide us through the web are fading.

Generative AI, weird as it might sound, is starting to fill the void. Apps like ChatGPT and Claude donโ€™t wait for your friends to share links, they instead compile the internet for you on request, summarize it in seconds, and chat with you about it like a confidant.

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