Updated on Thursday:
It’s one of the most beloved children’s books of all time, but it remains to be seen whether Warner Bros. is marketing the film version of “Where the Wild Things Are” to the right audience.
The Spike Jonze-directed film opens Friday — more than a year after its originally scheduled release date and it’s still not clear if it’s a movie for kids, adults or hip adolescents.
At times the studio seems to be taking contradictory tacks. A “First Look” on-screen advertising featurette that’s been playing in AMC theaters portrays “Wild Things” as a film adults will love — filled with grown-up themes of rage, pain, sadness.