What’s Behind ‘Barbenheimer’ Fever? What Viewers Are Saying | Charts

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Fans have different reasons for turning out for “Barbie” and “Oppenheimer,” but the shared premiere date has ticket buyers excited for a double feature

Sean Burch
Many people plan to see both "Barbie" and "Oppenheimer" the day the movies premiere.
"Barbie" and "Oppenheimer" (Warner Bros./Universal Pictures)

The anticipation for “Barbie” and “Oppenheimer” is reaching a fever pitch, and you don’t need to be a rocket scientist to notice it. 

But the two new films, collectively dubbed “Barbenheimer” thanks to their shared debut date Friday, have fans intrigued for different reasons, according to new survey data from Whip Media, based on users of TV Time, Whip Media’s TV and movie tracking app with more than 26 million global registered users. 

Actors are the main driver of fan interest in “Barbie,” per the survey data, with 52% of respondents saying the Margot Robbie and Ryan Gosling-led cast is the main reason they’re interested in watching it. 

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