The hashtag #sogonechallenge has been circulating around social media for the past week, accompanying videos of celebrities and civilians alike rapping random verses to an old school R&B beat.
The challenge dares people to freestyle their own verse over the instrumental version of Monica’s 2003 hit “So Gone.” The popular song about infidelity has received multiple makeovers, with participants rapping love bars to their significant others or singing their adoration of potato chips (we’re looking at you, Kevin Hart).
According to Vulture, the challenge went viral once Chance the Rapper spit an ode to his girlfriend.
I made my girl film my #sogonechallenge pic.twitter.com/hWaznUgs2q
— Chance The Rapper (@chancetherapper) August 10, 2016
Monica herself reunited with Missy Elliot, who produced and co-wrote the track, to participate in her own challenge.
https://twitter.com/MonicaBrown/status/765595694400933888
The singer’s version includes the verse “now I’m making racks while they’re rapping on my old tracks” — “racks” meaning money, of course.
She’s onto something — Monica has seen a 407 percent spike in sales for the single.
The song peaked at No. 10 on Billboard’s Hot 100 list, ranking with Beyonce’s “Crazy in Love” and 50 Cent’s “21 Questions” back in 2003.
A few stars have even stepped up to the So Gone challenge. Check out some of the best (and worst) attempts below.
https://www.instagram.com/p/BJN-khThqIc/
https://www.instagram.com/p/BJY0L69AwHa/
https://www.instagram.com/p/BJOsLo_B7UW/
https://www.instagram.com/p/BJOFWtDBC0D/
https://www.instagram.com/p/BJRkCV-jBnA/
https://www.instagram.com/p/BJPCgqeAXeB/
