As some celebrities and high-profile users began to publicly exit Twitter to protest Elon Musk’s $44 billion takeover, Mastodon emerged as the first oasis. But frustrations with its complexity have created an opening for another upstart social media platform to gain traction: the news-focused, still-in-beta Post.
Mastodon got a user boost in the eight days following the Musk takeover, adding more than 325,000 App Store and Google Play installs worldwide and now boasting more than 4.5 million users. But the Mastodon hype hit a plateau as newbies struggled to navigate the complex multi-server platform and connect with the same users they engaged on Twitter.