The Weinstein Company announced Monday that former marketing fixture Stephen Bruno, after a stint at HBO, will return as the head of marketing.
Bruno, who once served in the legendary springboard post of assistant to Harvey Weinstein, had departed TWC for HBO less than a year ago as the company's slate was cut back, but returns with a fuller roster to handle.
Starting Monday, he'll oversee marketing strategy for all of Weinstein's theatrical titles.
He'll report to his old boss, Harvey Weinstein, as well as company COO David Glasser.
Weinstein says its current marketing team will remain in place. Here's the full press release:
THE WEINSTEIN COMPANY NAMES STEPHEN BRUNO PRESIDENT OF MARKETING; BRUNO TO REUNITE WITH TWC
New York (September 26, 2011) – The Weinstein Company (TWC) announced today the hiring of Stephen Bruno as president of marketing. Bruno’s new role is effective today. The announcement was made by TWC Co-Chairman Harvey Weinstein and COO David Glasser.
As president of marketing, Bruno will oversee and execute marketing campaigns and strategy for all theatrical titles. He will report to Harvey Weinstein and David Glasser in New York.
The current TWC marketing executive team will remain in place. Francois Martin, recently promoted to EVP of marketing operations & TV sales, will continue to oversee media in addition to his new television sales role. Jeff Elefterion, EVP of creative advertising, will head up creative exploration, and Bladimiar Norman, VP of marketing, will remain as lead on digital initiatives.
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> “The Weinstein Company is where I began my career in marketing under the leadership of Harvey and Bob, so I am especially honored to return in this capacity and extremely excited to be re-joining Harvey and David Glasser. I know that our team will rise to the challenge of developing and executing effective marketing campaigns for an exceptional release slate,” said Bruno.
Bruno most recently served as director of consumer marketing at HBO, where he ran advertising and promotional point on multiple original series as well as sports programming. At HBO, he helped garner record ratings for the returning seasons of “Curb Your Enthusiasm” and “Eastbound and Down.” He recently worked to craft the launch campaigns for the forthcoming series “Luck” and the return of the hit series “Game of Thrones.” Prior to joining HBO, he was vice president of marketing for TWC, where he played an integral role in the success of films such as Inglourious Basterds, A Single Man, Vicky Cristina Barcelona and The Reader.
Said Weinstein, “We are very much looking forward to having Stephen back with us. His marketing knowledge, philosophies and expertise are second to none, and his forward thinking makes him the perfect fit to round out our dynamic leadership team.”
Added Glasser, “In this business, having top-notch leaders on our side is as necessary as having a great product as it relates to our success as a company, and Stephen is undoubtedly someone who will help us continue to move our company forward.”
