The Washington Post’s digital reach is getting close to matching that of the New York Times.
The paper announced Thursday that it pulled in 59.2 million unique visitors in September, which represents an all-time high and a 41 percent jump year over year. The bulk of that growth came from mobile readership, which was up 69 percent when compared to last September.
According to comScore, that number comes close to matching the Times’ 66 million unique U.S. visitors in September, though a Times spokesperson points out that the number “does not include worldwide traffic for the month. Those numbers are not available yet.”
The Post recently launched a deal for Amazon Prime members last month, offering a six-month free trial subscription to the paper, followed by $3.99 per month thereafter. A yearly subscription to the paper’s digital edition otherwise costs $9.99 per month.
The deal is part of a larger strategy by Amazon CEO Jeff Bezos, who acquired the paper in 2013, to broaden the reach of the paper as more digital and social sites like Facebook develop media content.