It’s almost too perfect a metaphor for porn: a pretty young woman is lowered into a ring of sharks, confident they won’t hurt her. She emerges surprised, wounded and screaming. And it’s exactly what ostensibly happened to web-cam model Molly Cavalli in a video that went viral Friday.
In keeping with the voyeuristic, hyper-entrepreneurial nature of the business, porn company CamSoda shared the footage of Cavalli far and wide — and used it to promote its new web-cam technology. Cavalli’s swimsuit brandished the company’s logo across her chest.
Is it all too convenient for CamSoda?
“It’s fishy, no pun intended,” said branding expert Michael Bilello — who also happens to be a diver, fisherman and Iraq combat veteran.