Susan Boyle, the Scottish songbird whose pipes won her the silver in "Britain's Got Talent," has a new album coming out. So to drum up support, her publicists went on Twitter to tout the listening party for "Standing Ovation: The Greatest Songs From The Stage."
And what buzz they drummed.
See, "Susan Listening Party," when hashtagged as #susanalbumparty, looks quite different to the gutter-minded folks who reside on the internet. To them, it reads: "Su's Anal Bum Party." (Click on image, left, to enlarge)
And few of those tweeting about it believed this was a simple PR gaffe — a slight technical oversight. Oh no, as author Phil Stead tweeted: "Her social media team are either very naiive or geniuses."
The PR team quickly deleted the tweet, replacing it with #SusanBoyleAlbumParty.
But, common consensus on Twitter? Geniuses.
"I didn't realise Susan Boyle had a new album out. #susanalbumparty has made me realise," tweeted Liam Gascoigne. They knew exactly what they were doing!"
Paul Thomas, the DJ and producer, agreed.
"Susan Boyle's official album hash tag is #susanalbumparty," he tweeted. "Absolute genius."
Tweeted a user named Everton Tony: "Congrats to @SusanBoyleHQ for creating the best hashtag EVER to promote her new album: #susanalbumparty (now deleted lol)"