Warner Bros. Pictures has named film marketing executive Jim Gallagher as executive vice president, marketing, animation and family, the studio announced on Wednesday by President of Worldwide Marketing Blair Rich.
In the newly created role, Gallagher will join the Warner Bros. Pictures’ marketing team, where he will develop global campaigns for their slate of animated and hybrid family films. He will report to Blair Rich, the studio’s president of worldwide marketing.
“Jim is a highly regarded animation and family marketing executive who’s incredibly creative and has an enviable track record,” Rich said in a statement. “As we expand our activities in this space, we’ll look to his experience and recognized expertise to help us reach the broadest audiences for these films with strategic, globally relevant marketing campaigns. I’m excited for Jim to join us, and I know he will be an incredible addition to our Warner Bros. team.”
Gallagher comes to Warner Bros. from DreamWorks Animation, where he served as head of theatrical marketing. Most recently, he oversaw the campaign for “How to Train Your Dragon: The Hidden World,” and he was also responsible for the marketing campaigns for “The Boss Baby,” “Trolls,” “Home” and more.
Prior to that, Gallagher was with The Walt Disney Company for 14 years, where he served as president of marketing from 2006 to 2010 and oversaw marketing for films released by Walt Disney Studios, Pixar and Touchstone Pictures. Those included “Alice in Wonderland,” “Pirates of the Caribbean,” “Up,” “WALL-E” and more. He began his career at MGM Studios.