Hollywood studios have a yen for all things digital these day. To that end, Warner Brothers is tapping a veteran gaming executive to help them expand into the rapidly growing business.
Greg Ballard (pictured left) has been named senior vice president, digital games at Warner Bros. Digital Distribution and Warner Bros. Interactive Entertainment, the company announced on Monday.
Ballard will report to Thomas Gewecke, president of Warner Bros. Digital Distribution, and Martin Tremblay, president of Warner Bros. Interactive Entertainment.
The move signals Warner's intention to become a major player in the rapidly evolving world of online gaming. The company has already had tremendous success spinning its movie properties into lucrative games such as "Arkham Asylum."