Warner Bros. Pictures has named Blair Rich president of worldwide marketing.
Rich, who will report to recently re-upped worldwide distribution and marketing chief Sue Kroll, will oversee development and execution of all campaigns for the studio. She’ll cover releases from Warner Bros., New Line and their partners Alcon and MGM.
Creative advertising, domestic publicity and domestic media groups will also now report to Rich.
“Blair is a dynamic marketing executive and so deserving of this expanded role. She’s strategic, creative and well-respected by filmmakers and peers,” Kroll said in a statement. “Opening almost two dozen films a year is an enormous task for any marketing group, but Blair has demonstrated time and again the ability to keep sight of the big picture while managing the crucial details.”
During her tenure, she has helped direct campaigns for a number of Warner Bros. Pictures’ critical and global box office hits, including the Harry Potter films, Christopher Nolan‘s Dark Knight trilogy, the Hobbit franchise, the “Conjuring” films, “Gravity” and Oscar winner “Argo.”
She’s currently prepping campaigns for “The Legend of Tarzan,” “Suicide Squad,” “War Dogs” and “Fantastic Beasts and Where to Find Them.”