Exclusive content could be Warner Bros. Discovery’s biggest advantage in the streaming wars.
A network’s power has always stemmed from exclusive content, but the value of exclusivity has shifted how teams may approach content in a streaming-first era. Warner Bros. Discovery, the newly merged company that now oversees three streaming services — HBO Max, Discovery+ and CNN+ — will gain rewards for its focus on keeping programming exclusively to its own services.
This chart demonstrates the type of demand streaming platforms have based on the series available, according to Parrot Analytics‘ data, which takes into account consumer research data, streaming, downloads and social media, among other consumer engagement.