Vox Media unveiled several new series at its first annual upfront presentation in New York City Thursday.
It also launched “Chorus for Advertisers,” a new service that leverages Chorus, the company’s distribution platform, on behalf of brand partners. The new advertiser platform launches in parallel with a partnership between Vox Media and global marketing and technology agency DigitasLBi, availing Chorus first to DigitasLBi’s clients.
Here are the new series’, as described by Vox:
-Vox Pop, a new series from Vox.com, takes a piece of pop culture under the microscope — explaining, annotating, and dissecting popular songs, trailers, and television shows to discover the unexpected and surprising places they take us.