After leading marketing teams at Netflix, Hulu and Nickelodeon, Jenny Wall feels a personal connection to executives who struggle to get insight on how the ad dollars they spend perform. Now, in a new role as chief marketing officer for advertising measurement tech firm VideoAmp, she thinks she’ll be able to help.
“As a CMO and head of marketing for many, many years, the biggest frustration that I had and the biggest pain point that I had was how to effectively and efficiently spend my media dollars to get results,” she told TheWrap. “I know what it feels like to be a CMO and be in that position, and I want the world to know there is a solution.