Sony Pictures theatrical trailer for the upcoming “Spider-Man” spinoff “Venom” has passed “Wonder Woman” and “Doctor Strange” in the number of views its gotten in its first 24 hours released, TheWrap has exclusively learned.
Tom Hardy stars as Venom, who finally appeared in all his CGI glory in Sony Pictures’ first theatrical trailer during its studio presentation at CinemaCon in Las Vegas on Monday. That day, “Venom” garnered more than 64.3 million views in 24 hours. The current trailer view count is 124.7 million.
“Venom” is one of the biggest second trailers for a superhero film charted by Fizziology, which uses Twitter, Facebook, Instagram, Reddit, Tumblr, YouTube, Sina Weibo and blogs to provide a complete picture of social media opinions.
The second trailer for “Venom” was rare in that views went up significantly, with the volume increasing 72 percent over the first trailer in the first 24 hours of release. Positive conversation was up 46 percent from the first trailer and negative conversation was down 63 percent. The “Venom” character reveal was extremely well-received. It was exactly what fans on social media were hoping to see, with the design being called “incredible” and “unbelievable.”
Organic positive conversation was over 80 percent. The positive audience reaction for the second trailer was most similar to “Spider-Man: Homecoming and “Ant-Man.”
“Venom” follows journalist Eddie Brock (Hardy), who becomes a powerful force for vengeance after he bonds with a symbiotic alien who aesthetically resembles a certain Marvel Comics wall crawling superhero.
It is the first in a series of “Spider-Man” spinoffs that Sony plans to release in coming years, including the animated Miles Morales film “Spider-Man: Into the Spider-Verse,” due out Dec. 14, and the Silver Sable/Black Cat spinoff “Silver & Black,” which has Gina Prince-Bythewood attached as director and is slated to be released next year.
“Venom” stars Hardy, Michelle Williams and Riz Ahmed, with Ruben Fleischer directing. It will be released in theaters Oct. 5.