Dave Campanelli isn’t playing your game anymore, television executives.
As we head into the biggest week of the year for TV ad sales, Campanelli, one of the major players in the business of buying spots for advertisers, says his clients are are “fed up” with “paying huge year-over-year pricing increases, whether ratings are up or down.”
Campanelli, director of national TV at Horizon Media, noted that broadcasts networks handed an “unsettling” 10 percent price-hike to advertisers last year for the privilege of airing commercials during their primetime shows — even though DVRs and streaming have disrupted the way consumers get their entertainment at home, driving commercial ratings down.