Under president Stephanie Sperber, Universal Partnerships & Licensing will now include consumer products for the NBC network and Sprout globally, in addition to the worldwide consumer products, digital games licensing, and retail and film promotions for Universal Pictures that it currently oversees.
After the success of the licensing and gaming programs of “Despicable Me 2,” UP&L is looking to centralize consumer products and licensing efforts across all of NBCUniversal, Universal Filmed Entertainment Chairman Jeff Shell explained.
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“Stephanie and her team have done a terrific job of maximizing opportunities for Universal brands,” Shell said in a statement.