NBCUniversal announced on Thursday a new theatrical windowing model that will stream most titles from Universal Filmed Entertainment Group (UFEG) exclusively on Peacock as early as 45 days after their theatrical and PVOD release.
The new distribution model will begin with the studio’s 2022 film slate and will maintain UFEG’s existing PVOD deals with exhibition.
Peacock and Universal’s move to a 45-day window follows Paramount’s plan to put titles such as “A Quiet Place Part 2” on Paramount+ after 45 days and Disney’s commitment to a 45-day theatrical window for its titles released late in 2021 such as “Eternals,” “West Side Story” and “The King’s Man” before they land on streaming.