Something was just a bit off in the Wall Street Journal’s profile of Dara Khosrowshahi last week. The Uber CEO had been driving and delivering for the first time in his tenure and wanted to make the point on record. The Journal portrayed Khosrowshahi as a hands-on CEO learning the product with a splashy image of him in the driver’s seat. The largely positive framing was undermined, however, by the details in the story.
Khosrowshahi, the leader of a $63 billion company, admitted in the article he’d never used Uber as a driver until recently. And that, once he did, he found significant flaws.