Twitter has teamed up with The Grammy Awards to beat the music awards show drum, 140 characters at a time.
On Thursday, the social network and awards show organizers announced they were kicking off a series of #OnlyOnTwitter chats giving fans real-time access to artists and nominees leading up to Sunday, including Best New Artist contender Sam Smith and Album of the Year nominee Pharrell.
“We are so excited to work with The Grammys to power a direct connection between superstars and fans before such an anticipated night for music,” Lance Turner, Head of Music Talent at Twitter told TheWrap.