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Monthly TV usage hit a four-year high in January 2024, according to Nielsen, with three of the top 10 days (Jan. 1, 14 and 28) reaching the most viewing since the firm began producing its The Gauge report in May 2021.
Overall TV viewership climbed 3.7% during the month — 1.4% higher than last year’s level at the same time — which Nielsen attributed to chilly weather coupled with excitement for the NFL playoffs.
“While football is always a heavy driver of TV viewing, colder-than-usual weather played a role in TV viewing in markets that aren’t as seasonally cool, including Tulsa and Portland, where TV viewing increased 10% and 7%, respectively,” the firm noted.