Broadcast TV upfronts hit New York this week and NBC is first at bat with its presentation Monday. NBC chief Bob Greenblatt will be first of the five network honchos who will plead the case for why broadcast is still the No. 1 place for advertisers to reach consumers.
The bad news for Greenblatt is streaming giants like Netflix and Amazon loom larger than ever. The good news for Greenblatt is NBC heads into the week once again No. 1 in the coveted 18-49 demo (2.5 rating). Like last year, CBS also heads into the week No. 1 in total viewers (11.336