Live sports continue to reign supreme in broadcast’s splashy primetime setting as Game 4 of the NHL’s Stanley Cup Finals topped Wednesday night. The Colorado Avalanche took a 3-1 advantage in the series over the Tampa Bay Lightning as the ABC broadcast claimed a 1.3 rating in the advertiser-coveted 18-to-49 demographic and a healthy 4.6 million total viewers.
Despite some stiff competition with rival broadcasters, the Stanley Cup match was both the highest-rated and most-watched offering of the night.
Reruns ran across CBS and NBC while Fox and The CW offered up new fare. ABC’s pre-game coverage for Game 4 was the second highest-rated primetime show with a 0.6