TV and broadcast viewing saw an October uptick while streaming volume grew slower than past months, according to The Gauge Report from Nielsen.
Time spent watching television experienced a 2.2% monthly increase in October, marking the second consecutive month TV usage grew more than its previous month. Broadcast viewing also experienced substantial growth, jumping 10% in usage since September, likely boosting overall time spent watching TV.
The steep increase in broadcast viewing has positioned the broadcast category as 26.0% of total TV usage — its largest share since February 2022. The October figures also boosted streaming to make up 37.3%