Demand around the world for Turkish series has been booming recently. But perhaps nowhere more than … Latin America?
Yes, audiences living in the region that defines telenovelas are all about shows coming out of a country 5,400 miles away that straddles both the Middle East and Asia. Latinos from Buenos Aires to Santiago have discovered Turkey’s episodic series in a big way but also snagging viewers to dramas and shows that promote family values.
The cultural themes are resonating.
Over the past two years, global demand for Turkish content has grown by 44%. However, the markets seeing the largest growth in audience demand for these series are in Latin America.