Trump Tariffs Pose Real Risk to Sony Profit Forecasts, Analyst Warns

Wolfe Research’s Peter Supino downgraded the stock’s Tokyo-listed shares, which fell 10% on Monday

Sony logo
A logo sits illuminated outside the Sony booth on day 2 of the GSMA Mobile World Congress 2019 (Credit: David Ramos/Getty Images)

Wolfe Research’s Peter Supino has downgraded Tokyo-listed shares of Sony Group Corporation’s stock, warning that rising costs and weakening consumer confidence from President Donald Trump’s reciprocal tariffs could pose a “real risk” to the Japanese multinational conglomerate’s profit forecasts.

Supino, who downgraded the stock from an “outperform” to “peer perform” rating, estimates that roughly 30% of Sony’s customer sales are derived from the U.S., while around 70% of its core operating profits, excluding financial services, come from consumer discretionary segments such as video games, consumer electronics and image sensors.

“Sony faces a risky [fiscal year 2025] outlook for both topline and operating profit growth,” Supino wrote in a Monday research note.

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