Tribune Publishing today announced that the company isย changing its name to tronc, Inc.
The newly branded tronc (lowercase intentional), or Tribune Online Content,ย pools the company’s variousย media brands and leverages technology with the intent of delivering more personalized, interactive experiences to Tribune’sย 60 million monthly users.
“Our industry requires an innovative approach and a fundamentally different way of operating. Our transformation strategy — which has attracted overย $114 millionย in growth capital — is focused on leveraging artificial intelligence and machine learning to improve the user experience and better monetize our world-class content in order to deliver personalized content to our 60 million monthly users and drive value for all of our stakeholders,” Chairmanย Michael Ferroย said.