Trevor Noah may have lost a few million viewers overall, but his ratings went up last night on Comedy Central.
How is that possible? Well, on Monday, the new “Daily Show” iteration was simulcast across all 12 Viacom networks, giving viewers plenty of choice for their tune-in — and Noah, plenty of viewers. On Tuesday, it was shown only on Comedy Central, as per the flagship news program’s regular scheduling. There, Noah’s numbers increased from the debut by double digits.
Noah’s show rose 13 percent in total Comedy Central viewers to 1.2 million; his key adults 18-49 demographic rating jumped 20 percent.
Of course, that 1.2 million audience figure seems tiny in comparison to the 3.7 million that “The Daily Show With Trevor Noah” grabbed with its premiere across a dozen nets. Crunching numbers, Tuesday’s show was seen by 68 percent fewer people, to be exact. Such is the benefit of combining resources to goose debut numbers.
Guests for the remainder of premiere week include New Jersey Gov. Chris Christie (Wednesday) and Ryan Adams (Oct. 1). Scheduled guests for Noah’s second week are Seth Rogen (Oct. 5), Aaron Sorkin (Oct. 6), Evgeny Afineevsky (Oct. 7) and Rachel Maddow (Oct. 8).
Noah, Steve Bodow, Jen Flanz, Tim Greenberg, Jill Katz and Adam Lowitt are the executive producers of “The Daily Show With Trevor Noah.” Hillary Kun and Stuart Miller are co-executive producers.
Pam DePace, Justin Melkmann, and Baratunde Thurston are supervising producers. Zhubin Parang is the head writer with Daniel Radosh as senior writer. The series is directed by Chuck O’Neil.