With ‘Transformers One,’ Paramount Looks for More Modest Box Office Grosses From Cybertron

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Once the studio’s most lucrative IP, “Transformers” returns to the big screen with a lower budget animated origin tale

Transformers One
"Tranformers One" (Paramount Pictures)

More than a decade ago, “Transformers” was not only the biggest moneymaker for Paramount, but for the entire box office. The live-action/CGI series started by Michael Bay in 2007 grossed $5.2 billion worldwide, with two installments topping $1 billion.

Transformers One,” which pivots the Hasbro Entertainment-produced franchise to 3D animation, won’t make anywhere near that amount. But it doesn’t need to. With a lower production budget than its Bayhem brethren, Paramount is looking for this film to be a more modest success that legs out well into October, refreshes interest in the Autobots, and helps build the studio’s image as a growing player in theatrical animation.

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