Toyota is scrapping its advertising for the upcoming Tokyo Olympics, but only in Japan.
An NBCUniversal spokesperson told TheWrap that Toyota is not adjusting any of its marketing plans in the U.S., and that no other U.S. advertiser has asked to cancel their plans.
On Monday, Toyota’s chief communications officer Jun Nagata told local Japanese media that the automaker, which is a major sponsor for the Olympics, would not be running ads during the Games on Japanese television. “There are many issues with these Games that are proving difficult to be understood,” he said.
Chief executive Akio Toyoda, the company founder’s grandson, will also be skipping the opening ceremonies on Friday.