Netflix Scores With In-Demand Romantic Franchises ‘Queen Charlotte’ and ‘XO, Kitty’ | Chart

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The “Bridgerton” and “To All the Boys I’ve Loved Before” spin-offs are the latest examples of effective IP strategy outside the usual sci-fi or superhero fare 

Andrea Wads
The “Bridgerton” and “To All the Boys I’ve Loved Before” spin-offs are the latest examples of an IP strategy that’s different from the usual sci-fi or superhero fare.
The “Bridgerton” and “To All the Boys I’ve Loved Before” spin-offs are the latest examples of an IP strategy that’s different from the usual sci-fi or superhero fare.

In this weekly data series powered by Parrot Analytics, we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

Netflix’s franchise strategy is coming together — but instead of epic superhero tales or sci-fi and fantasy sagas, it’s all about love. Two fan-favorite romantic dramas set in universes established by earlier hits have topped the breakout shows ranking in recent weeks.

After “Bridgerton” spin-off “Queen Charlotte: A Bridgerton Story” took the top spot two weeks in a row, “XO, Kitty,” set in the “To All the Boys I’ve Loved Before” universe, topped the ranking with an impressive 141% increase in demand for the week of May 20-26, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.

Anna Cathcart from "XO, Kitty"
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